A CELEBRATION OF REAL MOTHERHOOD AND A NOD TO EVERYTHING THAT COMES ALONG WITH IT, NO FILTERS WITH THE #REALMOMSGETITDONE CAMPAIGN
Embracing the messiness and imperfections of motherhood, Tang champions all moms who’ve had it tough yet still get the job done
Moms are constantly under pressure, expecting themselves to be perfect, where taking care of kids and the family is all perfectly neat and tidy. But real motherhood is messy, and moms should be free of this crazy standard – because just getting the mom job done is hard enough.
As a brand that champions Filipino moms, Tang pays tribute to all mothers and empowers them to be real, and to embrace the beauty of being a mom. Being pressured to do everything perfectly will not get them anywhere. It is important that moms stay true to themselves and are proud of their unique way of parenting, because they know what is best for their children. Most importantly, it’s about having fun and enriching their relationship as a family. “I think everyone feels pressured to be perfect, there’s nothing wrong with that. And you have to remember — not just moms, but people wanna post what looks good online, what looks perfect online. But, there’s no such thing as perfect and you have to remember not to compare yourself to what you see online and to other moms,” Tang Ambassador Saab Magalona – Bacarro shares her advice to moms who feel the pressure of being perfect.
Princess Landicho, Brand Manager, of Tang Philippines, believes that “motherhood has evolved and it’s not picture-perfect. We must embrace the fact that there will be cracks along the way and that’s totally okay. Tang encourages moms to break free from the pressure of perfection – just be real and get things done!”
Tang created a #RealMomsGetItDone photo series that highlights the contrast between the expectations and realities of motherhood. It celebrates real and unfiltered motherhood and aims to empower moms to be themselves. The gallery was mounted at Glorietta 2 Activity Center last March 27, featuring real moms* that include Divine Lee-Go, Bettinna Carlos, Tart Carlos, Saab Magalona-Bacarro, Delamar Arias, Rosebud Benitez, Janice Villanueva, Nina Rayos, Colleen Mateo, Kris Lumagui, Anne Clutz, Isha Borromeo, Via Austria, Bianca Santiago-Reinoso, and Nicole Hernandez-de Los Angeles. Photos were shot by Sara Black.